Scott Lawrence

About Scott Lawrence

Marketing and Advertising executive with two decades of experience working across Fortune 500 brands. Experienced in agency and client-side work with a passion for creating engaging brand stories and content that yields measurable business outcomes. Skilled in inter-disciplinary team leadership, integrated marketing strategy/execution, campaign/budget management, program development, sponsorships, agency/production oversight, brand strategy and creative.Specialties: eCRM, CRM, Digital Acquisition, Retention, Loyalty, Financial Services, Telecommunications, Energy, Consumer, BtoB, Technology, Brand Management, Budget Management, Client Management, Agile and Waterfall Project Management, Social engagement, advertising, banners, broadcast, budgeting, competitive, concept development, customer relations, delivery, email, executive management, management, networking, newsletters, online marketing, presentation skills, print advertising, print production, process engineering, radio, retail, strategic, television, web site production,

Experience

1. Teaching Assistant

   CHAPPAQUA CENTRAL SCHOOL DISTRICT

   Sep 2025 — Present · Chappaqua, NY, US

   Implement differentiated instruction and modified curriculum for student(s). • Assist in building and executing IEP.• Track and report student progress on weekly basis to case manager and building/district administration, measuring performance and achievement.• Conducted functional behavior assessment (FBA) and implemented behavioral intervention plan (BIP) in collaboration with student support team, achieving a 65% decrease in undesired behaviors.• Adapt to shifting student needs on a rapidly evolving basis

Education

• Fordham Gabelli School of Business

  MBA, Marketing

• Manhattanville University

  MPS, Childhood Education (1-6) and Special Education (K-12)

• Boston University

  BS, Communications