Scott Lacross

WORK HISTORY

EDUCATION

ABOUT SCOTT LACROSS

Don’t ask what the world needs. Ask what makes you come alive, and go do it. Because what the world needs is people who have come alive.” - Howard ThurmanFirst and foremost, Scott is a husband to Megan and a father to Ethan, Claire, Adelyn and Anna. Outside of these important roles, he keeps busy with many other things. He is a Sr. Lecturer of Marketing in the Fisher College of Business at The Ohio State University. He has taught a variety of courses including Marketing Consulting Projects, Advertising & Promotional Strategy, Marketing Strategy, Brand Management, MBA Marketing Management and MBA Professional Development. Scott is an Academic Director in the Fisher Executive Education program and the Faculty Advisor to the OSU Chapter of the American Marketing Association and Cru OSU. Prior to his roles in academia, Scott held various brand management positions with Sara Lee Corporation and Abbott Nutrition. His experience includes strategic business planning, P&L management, profitability improvement, cross-functional team management, market research design, brand identity and positioning, advertising and promotions development, and new product launches. Scott earned his B.S. in Marketing and Organizational Leadership from Miami University and his MBA from Northern Illinois University. He is currently pursuing a Doctorate of Education from The Ohio State University.