Scott West
Vice President, Product Marketing, ProcessUnity | Third-Party Risk Management. Done. Right.
- Role
- Vice President, Product Marketing at ProcessUnity
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Scott West
Award-winning Product & Solutions Marketing Manager guided by significant experience in go-to-market strategies, sales execution, and new product launches. Formalized processes to create innovative product marketing deliverables and launch products to new markets. Showcased strategy, product positioning, and unique selling proposition to customers, press, analysts, and other key audiences with excellent writing and presentation skills- Regularly recognized for outstanding work, including winning the Monthly Marketing Award (twice), and runner-up for the DattoByte Award, the company’s top recognition for going above and beyond- Wrote the CEO’s keynote address for the company’s bi-annual partner conference (DattoCon)- Earned the BAI Innovation Moments award for new product launch highlighted in a video played during the conference keynote session, resulting in significant customer exposure and new sales leads- Overhauled stagnant product positioning, marketing materials, and unique sales proposition for the company’s analytics product, leading to an increase of 500% in new customer proposals- Developed and implemented the strategy and go-to-market plan, including marketing tools and new product positioning to expand into new vertical markets, resulting in over $15M in new revenue.
Experience
Vice President, Product Marketing
May 2024 — Present · Concord, MA, US
ProcessUnity is the Third-Party Risk Management (TPRM) company. Our software platforms and data services protect customers from cybersecurity threats, breaches, and outages that originate from their ever-growing ecosystem of business partners. By combining the world’s largest third-party risk data exchange, the leading TPRM workflow platform, and powerful artificial intelligence, ProcessUnity extends third-party risk, procurement, and cybersecurity teams so they can cover their entire vendor portfolio. With ProcessUnity, organizations of all sizes reduce assessment work while improving quality, securing intellectual property and customer data so business operations continue to operate uninterrupted.
Education
Miami University
BS, Organizational Behavior
Skills
- Selling
- Start-Ups
- Trade Shows
- Product Marketing
- Program Management
- Budgets
- Sales Process
- Enterprise Solution Sales
- Marketing Management
- Direct Sales
- Cloud Computing
- Enterprise Software
- Sales Management
- Go-to-Market Strategy
- Crm
- Strategic Partnerships
- Executive Management
- Solution Selling
- Sales
- Business Planning
- Market Penetration
- Market Research
- Strategy
- Marketing Strategy
- Entrepreneurship
- Business Development
- Salesforce.com
- Content Development
- Turn Around Management
- Account Management
- Strategic Planning
- Presentation Skills
- Coaching
- Saas
- Lead Generation
- Product Launch
- Team Building
- Management
- Leadership
- Marketing
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