Scott Krall

About Scott Krall

As an Assistant Design Director, I love the challenge of balancing big-picture strategy…

Experience

1. Assistant Design Director

   Firecrown

   Jul 2024 — Present · Chattanooga, TN, US

   Develop and maintain brand identity across print, digital, marketing, event, packaging, UX/UI, and social media channels for 5 national brands• Design covers, features, and departments for 35+ magazine issues annually, delivering high-quality visual storytelling while maintaining brand consistency for diverse audiences• Manage and optimize social media marketing campaigns by analyzing performance metrics to improve audience engagement by 25% and increase brand visibility• Coordinate cross-functional teams of internal and external talent to maintain project schedules and consistently meet critical deadlines• Streamline digital content workflows by implementing best practices for file storage, retrieval, and version control, reducing file search time by 15%• Lead AI integration initiatives using Firefly, Runway, Midjourney, and ChatGPT to accelerate ideation and execution processes• Create and implement comprehensive style guides for all brand touchpoints to ensure uniformity across 8+ marketing channels• Perform advanced color correction and photo manipulation to optimize image quality and maintain aesthetic consistency• Establish workflow efficiency improvements that reduced production costs by 5% while improving team productivity

Education

• University of Wisconsin Oshkosh

  Bachelor of Fine Arts - BFA