Scott W. Johnson
Growth Strategy, Engagement & Retention @Plex, Inc.
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WORK HISTORY
Growth Strategy, Engagement & Retention @Plex, Inc.
EDUCATION
Providence College
Master of Business Administration (M.B.A.), Strategic Marketing
New York University
Certificate in Digital Marketing
Columbia Business School
Certificate in Strategy
Suffolk University
Bachelor of Science (B.S.), Journalism, Advertising, and Applied Communication
SKILLS
ABOUT SCOTT W. JOHNSON
Experienced leader with over a 15 years of expertise in spearheading comprehensive cross-channel lifecycle marketing strategies and fostering product adoption. Proficient in most CRMs, encompassing customer segmentation, retention strategies, data activation, marketing technology utilization, creative development, and agile testing methodologies.In both startup ventures and corporate settings, I have guided teams to achieve significant business outcomes by excelling at the intersection of creativity and analytics. Cultivating robust partnerships with engineers, product managers, analysts, and creatives has been integral to orchestrating customer journeys that resonate. Specialties: Lifecycle and customer marketing, email/push/SMS marketing strategy, marketing automation, lead generation, customer journey mapping, omnichannel marketing, content strategy, graphic design.
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