Scott W. Johnson

About Scott W. Johnson

Experienced leader with over a 15 years of expertise in spearheading comprehensive cross-channel lifecycle marketing strategies and fostering product adoption. Proficient in most CRMs, encompassing customer segmentation, retention strategies, data activation, marketing technology utilization, creative development, and agile testing methodologies.In both startup ventures and corporate settings, I have guided teams to achieve significant business outcomes by excelling at the intersection of creativity and analytics. Cultivating robust partnerships with engineers, product managers, analysts, and creatives has been integral to orchestrating customer journeys that resonate. Specialties: Lifecycle and customer marketing, email/push/SMS marketing strategy, marketing automation, lead generation, customer journey mapping, omnichannel marketing, content strategy, graphic design.

Experience

1. Growth Strategy, Engagement & Retention

   Plex, Inc.

   Jan 2026 — Present

Education

• Providence College

  Master of Business Administration (M.B.A.), Strategic Marketing

• New York University

  Certificate in Digital Marketing

• Columbia Business School

  Certificate in Strategy

• Suffolk University

  Bachelor of Science (B.S.), Journalism, Advertising, and Applied Communication

Skills

• Marketing
• Online Advertising
• Integrated Marketing
• Advertising
• Social Media
• Management
• Strategic Planning
• Customer Service
• Digital Marketing
• Public Relations
• Leadership
• Facebook
• Product Development
• Marketing Management
• Online Marketing Analysis
• Digital Media
• Inbound Marketing
• Hubspot
• Budget
• Project Management
• Market Planning
• Marketing Strategy
• Budgets