Scott Houle
Director, Marketing Strategy and Operations at Brown Health Medical Group Primary Care
- Role
- Director, Marketing Strategy and Operations at Brown University Health
- Location
- Lincoln, RI, US
- LinkedIn followers
- 500 followers
About Scott Houle
Motivated marketing & communications extraordinaire, working to make complexities simple…
Experience
Director, Marketing Strategy and Operations
Aug 2023 — Present · Providence, RI, US
MARCOMM EXPERTISE & CREATIVE LEADERSHIP- Lead and manage the Coastal marketing team’s operations – including creative design, email, mailings, print, website, intranet, social media, signage, surveys, analytics, branding, reputation marketing calendars/plans, and budget- Create strategic, timely and accurate marketing campaigns while maximizing tools that support Coastal’s mission and brand as a primary care driven organization- Provide analysis, advice, and support to senior and peer leaders on marketing, communication, and consumer experience within Coastal and Lifespan- Provide creative, constructive feedback and marketing guidance to support goals of the corporate office, population health programs, ancillary services, and primary care practices- Lead the conceptualization, design, production, and dissemination of digital and printed content- Create content for patient and employee education/engagement• CONSUMER EXPERIENCE (Patient, Employee & Community)- Lead Coastal’s Patient Experience platform within the Lifespan system - Oversee the construction, compilation and analysis of patient and employee experience surveys- Conduct market research to find answers about patient requirements, habits, and trends• REPUTATION, RECRUITMENT & COMMUNITY PRESENCE- Oversee and manage online reputation for all practices and clinicians through Coastal’s website, as well as online search engines and review sites- Provide coordination and support of the company’s charitable activities- Oversee the content and maintenance of Coastal’s website and social media channels- Create physician and staff recruitment materials and organize campaigns and events- Manage and coordinate Coastal articles, press releases, and media inquiries, as necessary• EMPLOYEE RETAINMENT & RECOGNITION- Support the company’s employee wellbeing initiatives and provide insights on areas of focus- Provide coordination and support of the company’s employee recognition activities
Education
Rhode Island College
Bachelor of Arts (B.A.), Public Relations (major) and Marketing (minor)
Community College of Rhode Island
Associate of Science (A.S.), General Business
Skills
- Advertising
- Website Development
- Creative Writing
- Word
- Facebook Fan Page Creation
- Social Media
- B2b
- Writing
- Email Marketing
- Public Relations
- Strategic Communications
- Time Management
- Constant Contact
- Personality
- Marketing Communications
- Google+
- SEO
- Creative Direction
- Microsoft Word
- Team Leadership
- Building Relationships
- Social Media Marketing
- Powerpoint
- Microsoft Excel
- Creative Development
- Social Media Communications
- Google Analytics
- Photoshop
- Excel
- Creative Strategy
- Leadership
- Marketing
- Newsletters
- Customer Service
- Fundraising
- Marketing Strategy
- Indesign
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