Scottie Yang
Production Manager Editor (Senior Creative Producer Director Functions) @Ideas Collide
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WORK HISTORY
Production Manager Editor (Senior Creative Producer Director Functions) @Ideas Collide
Scottsdale, AZ, US
Leading strategic video initiatives for Fortune 500 clients while managing teams and budgets up to $150K. Recent highlights include developing Best Western\'s \"Florida Found\" campaign - a two-week sprint that created their first Visit Florida collaboration through four unique social spots showcasing hidden regional gems.The breakthrough came when I realized this wasn\'t just about promoting hotels - it was about tapping into an entirely new audience through strategic partnership. By analyzing both Best Western\'s demographics and Visit Florida\'s social channels, I crafted content that would stop the scroll while driving actual bookings.Also spearheaded the Arizona Commerce Authority\'s Advanced Manufacturing campaign, a complex 9-month initiative requiring confidential coordination with Lucid Motors and Embry-Riddle Aeronautical University. Managing stakeholder relationships across Fortune 500 companies while maintaining creative vision taught me that the best campaigns happen when you can navigate corporate complexity without losing the human story.What I\'m most proud of: Transforming how our agency approaches video work. We\'ve moved from order-taking to strategic storytelling, getting producers involved earlier so projects run smoother and results are better.
EDUCATION
Clemson University
Master of Arts (M.A.)
Alpha Pacific Institute
Certification
Limestone College
Bachelor of Science
ABOUT SCOTTIE YANG
Senior video producer and creative director with 15+ years transforming complex business challenges into award-winning content that drives measurable results. I specialize in taking projects that make other people nervous and turning them into strategic wins. Core Expertise: Video Production Management (pre-production through post-production) Creative Strategy Development & Campaign Conceptualization Cross-Functional Team Leadership (5-30+ professionals) Budget Management ($10K -$150K+ projects) Client Relations & Stakeholder Management Multi-Camera Production & Post-Production Supervision What sets me apart: I don\'t just take orders for random videos. My approach starts with understanding the business challenge first, then crafting creative solutions that serve both storytelling and strategic objectives. Every video should feel cinematic, even when it\'s solving corporate problems. Recent Strategic Wins: Best Western \"Florida Found\" Campaign: Developed their first Visit Florida collaboration in 2 weeks, creating four unique social spots that showcased hidden regional destinations Arizona Commerce Authority: Led complex 9-month,$150K Advanced Manufacturing campaign requiring confidential partnerships with Lucid Motors and Embry-Riddle Aeronautical University Process Innovation: Introduced AI-enhanced planning processes that reduced concept development time by 40% Award Recognition: 2024 Silver Telly Awards (Editing & Visual Effects), 2023 AMA Phoenix Best Broadcast Commercial Industry Experience: Healthcare & Corporate Communications - Creating patient stories and internal transformation content Entertainment & Media - Documentary production, podcast creation, studio interview series Agency & Brand Marketing - Multi-platform campaigns, social content, branded storytelling Education & Training - Faculty at ASU\'s Sidney Poitier Film School, curriculum development Technical Proficiencies: Adobe Creative Suite • Multi-Camera Production • Digital Cinema Cameras • EFP Lighting • Post-Production Supervision •Workflow Management • AI-Enhanced Creative Planning Currently leading strategic video initiatives at Ideas Collide while teaching next-generation filmmakers. I\'m passionate about bridging the gap between creative vision and business results - understanding both the \"what\" and the \"how\" to build teams that execute at scale. Looking for: Companies that understand video as a strategic business tool, not just content. If you need someone who thinks strategically, executes flawlessly, and isn\'t afraid to push creative boundaries, let\'s connect.
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