Scott Hughes
Executive Vice President @Critical Mass
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WORK HISTORY
Executive Vice President @Critical Mass
CA
EDUCATION
University of Calgary
BComm
University of Calgary
BA
ABOUT SCOTT HUGHES
I have a passion for all things digital and nearly two decades of advertising communications and strategic planning experience working with some of the biggest global brands in the world. In that time, I’ve built and led high performing Insight, Strategy, User Experience, Analytics, SEO and Content teams. My educational background in business, technology and social behaviour provides me with a unique ability to understand and define actionable insights to help our clients continue to improve their business and drive customer first understanding and innovation into the organization. Facilitation, Usability Research, UX Design, Concept Development and Design Research. Analytics, SEO and Content Strategy. CX Strategy, Framework Development, Workshops and Roadmaps. Strategic Planning, Target Audience Definition, Concept & Proposition Development.
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