Scott Hobro
Head of Content @Leeds United
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WORK HISTORY
Head of Content @Leeds United
Overseeing the club’s content strategy with a focus on increasing direct and indirect revenue from digital channels, planning and activating digital media plans for club partners, monetising content, growing audiences on the club’s owned and earned platforms including OTT video subscription service LUTV, the club’s official app and social media- Developing a clear content and distribution strategy for the club that balances the need to grow and monetise audiences across owned and earned digital platforms, and drive subscriptions to LUTV, the club’s OTT video service- Developing and overseeing ideation and activation of digital media plans for club partners - alongside the commercial team - including branded content, content inventory, and activations that drive partnership KPIs including brand awareness and user acquisition- Product managing the club’s LUTV website and app with suppliers- Working with the head of video and social media manager to improve the club’s content planning, working to best practice, and make recommendations based on data and analytics in relation to club’s overarching business strategy.
EDUCATION
Staffordshire University
BA (H), Sports Journalism
SKILLS
ABOUT SCOTT HOBRO
Passionate about digital and sport with over ten years of experience. Delivering content…
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