Scott Hershberger
- Role
- Lead Communications Specialist, Clinical Marketing at UPMC
- Location
- Pittsburgh, PA, US
- LinkedIn followers
- 500 followers
About Scott Hershberger
Born and raised in Waynesboro, PA, Scott graduated summa cum laude from Shippensburg…
Experience
Lead Communications Specialist, Clinical Marketing
Jan 2021 — Present
Manage the development, production, and distribution of communications projects for UPMC programs, including print collateral, videos, digital content, and community outreach activities; develop marketing strategies which grow volume and raise brand awareness; oversee graphic design process to ensure that project messaging is appropriate for designated audience; serve as marketing communications liaison to management and medical staff of clinical and nonclinical programs
Education
Shippensburg University of Pennsylvania
Bachelor of Arts (B.A.), Communication/Journalism
2003 — 2007
Slippery Rock University
Master of Business Administration - MBA, Marketing/Management
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