Scott Hamlin
Vice President of Marketing at REI
- Role
- Vice President - Integrated Marketing at REI
- Location
- Phoenix, AZ, US
- LinkedIn followers
- 500 followers
About Scott Hamlin
I am a senior marketing executive with a proven track record of driving strategic growth, brand differentiation, and omni-channel innovation across complex retail and consumer ecosystems. With deep retail marketing leadership experience, I’m at my best when partnering with cross-functional teams to define bold visions, scale high-impact programs, and translate customer insights into measurable business performance.Throughout my career, I’ve built and elevated retail marketing organizations that deliver both long-term brand value and near-term financial results. I thrive at the intersection of strategy and execution — aligning marketing, merchandising, analytics, digital, and retail experience to drive customer relevance and results.
Experience
Vice President - Integrated Marketing
Aug 2025 — Present
Education
Hanover College
BA, Business Administration
Indiana State University
Master of Business Administration (M.B.A.)
Skills
- Online Advertising
- Brand Management
- Business Administration
- Marketing Strategy
- Advertising
- Negotiation
- Media Planning
- Direct Marketing
- Leadership
- Interactive Marketing
- Account Management
- Digital Strategy
- Email Marketing
- Business Strategy
- Integrated Marketing
- Marketing
- Mobile Marketing
- Retail Marketing
- Sports Marketing
- Digital Marketing
- Marketing Communications
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