Scott MacDonald
Vice President, Product & Marketing @Exchange Solutions
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WORK HISTORY
Vice President, Product & Marketing @Exchange Solutions
CA
Leadership and management of multiple teams (product management, product marketing, corporate marketing), with oversight of all aspects of product strategy, prioritization, delivery and performance, ensuring Exchange Solutions\' products remain differentiated in the marketplace and delivering tremendous value to our clients.
EDUCATION
University of Guelph
BA, Marketing
University of Toronto
Continuing Education - Project Mgmt, Bus. Strategy, Intl. Marketing, Leadership, East Asia Economies
UCL
British Economy, Politics & Culture
SKILLS
ABOUT SCOTT MACDONALD
Seasoned leader with over 20 years of experience delivering SaaS & Managed Service products / solutions in the MarTech space. Proven success in enabling clients with innovative and revenue generating customer engagement products, loyalty solutions, personalization technologies, predictive analytics solutions (leveraging AI & Machine Learning), sales automation capabilities and marketing automation services. Proficient in using both “big picture” thinking and process management skills to motivate and organize multi-functional teams, strategic partners, and clients to achieve their goals. Areas of expertise include:• Aligning SaaS Products to Market Trends & Client Needs• Product Management• Product Marketing• Corporate Marketing• Technical Sales / Solution Engineering• Complex Technology Project Implementations• Client & Account Management• Leadership & People Development• Process Engineering & Optimization• Omni-Channel Marketing Strategy & Execution• Loyalty Program Design & Implementation
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