Scott Fetz
Director, BASES Pack & Design Research, Commercial at NielsenIQ
- Role
- Director, Bases Pack & Design Research, Commercial at NielsenIQ
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Scott Fetz
I am a Researcher, a data-driven Storyteller, and a lifelong learner. As a Pack & Design Research leader at NielsenIQ, my priority is to bring the voice of the shopper to my clients. Through explicit and implicit custom research, I design primary research initiatives to help my clients optimize their products, pack design, branding, and visual assets to best reach shoppers. Through quantitative online, physical in-person research, qualitative focus groups and IDIs, and implicit neuro research, we capture and deliver the ‘The Full View’ of the shopper to help brands succeed.Previously, I spent 3 years on NielsenIQ\'s Line & Price Research team, helping brands prioritize their portfolio of offerings, product prices, and promotion strategies. Through category-representative online virtual shopping environments using discrete choice methodology, I helped my clients optimize their assortment of offerings to grow category share by testing and prioritizing innovations, current products, and price and promotion options, as well as simulating potential changes of key competitors. Leveraging sales data and modeled behavior from virtual shopping environments, I helped our clients improve unit and revenue performance in their categories. I graduated from Seattle University in June 2018 as a Marketing and Business Management double major and Entrepreneurship minor and with my MBA, Concentration in Business Analytics in 2024.
Experience
Director, Bases Pack & Design Research, Commercial
Jan 2024 — Present
Education
Seattle University
Master of Business Administration - MBA, Business Analytics
2021 — 2024
Hawaii Preparatory Academy
H.S. Diploma
2010 — 2014
Seattle University
Bachelor of Arts in Business Administration (B.A.B.A.), Marketing and Management double major and Entrepreneurship minor
2014 — 2018
Skills
- Nonprofits
- Time Management
- Teamwork
- Event Planning
- Customer Service
- Fundraising
- Community Outreach
- Leadership
- Social Media
- Social Entrepreneurship
- Microsoft Office
- Public Speaking
- Management
- Program Development
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