Scott Fasser

About Scott Fasser

I help organizations and students grow by helping them adapt to the rapidly changing marketing & communication technology landscape. I believe that digital marketing is an opportunity for brands (personal or professional) to connect and have a 1:1 relationship with their audience through a relationship first lens of process, technology and data at scale.I am a seasoned marketer and educator with over 30 years of experience building, managing and growing businesses with specific expertise in digital marketing and account management. My super power is that I sit comfortably at the intersection of communication, technology, data, people and organizations. I help teams understand the why behind the tactics so that we can learn and grow together. I\'m constantly curious and excited about the intersection of technology, data and communications.I have worked in large digital organizations like RealNetworks, Amazon and Microsoft as well as smaller, start-up organizations like Discuss.io, Avenue A, Sigma IQ, Tomorrow.me, Optify, Avidian Technologies and my own consulting company Brand Digital. I\'m proud of my non-digital work in finance and operations at a garbage/recycling company as well.I\'m fluent in B2C, B2B, B2B2C, Mobile, Analytics and Growth. I understand the power of the brand, but focus on driving measurable results.Specialties: Strategy, Research, SEO, Email, PPC/Paid Search, Social, Paid Social, Account Management, Website Testing & Optimization, Conversion Optimization, Direct Mail, Direct Response Television, Value Proposition Creation, Analytics, Data Analysis, Landing Page Optimization, Team Development, Project Management.

Experience

1. Chief Digital Strategist

   Brand Digital Inc

   Dec 2002 — Present · Seattle, WA, US

   Founder, President and Chief Digital Strategist of Brand Digital, Inc. providing digital marketing training and consulting for growing businesses. Brand Digital focuses on the integration of all marketing channels to provide a comprehensive, outsourced digital marketing team. We have expertise in Search Engine Marketing (paid and SEO), E-mail marketing, web site development, conversion rate optimization, mobile app marketing, landing page/site testing & optimization, affiliate marketing management and analytics.

Education

• University of Washington

  MBA, Finance, Marketing, International Business

• Trinity University

  BA, Economics, History

• Copenhagen Business School

  MBA, Economics, Finance, Marketing

  1990 — 1990

Skills

• Search Engine Positioning
• Social Media
• Website Management
• Online Marketing
• SEO
• Analytics
• Sem
• Start-Ups
• B2b Marketing
• Digital Marketing
• Product Marketing
• Product Management
• Marketing Strategy
• Lead Generation
• E-Commerce
• Ppc
• Web Analytics
• Online Advertising
• Social Media Marketing
• Email Marketing
• Competitive Analysis
• Strategic Planning
• Product Strategy
• User Experience
• Direct Marketing
• Application Performance Management
• Marketing
• Conversion Optimization
• Google Analytics
• Multi-Channel Marketing
• Landing Page Optimization
• Customer Acquisition
• Web Marketing
• Mobile Devices
• Strategy
• Digital Strategy
• Affiliate Marketing
• Entrepreneurship
• Advertising
• B2b