Scott Engelman

About Scott Engelman

I’m an operator, business builder and marketing executive with 20+ years of experience driving growth and monetization at the world\'s leading technology companies including Coursera, Facebook, LinkedIn, Yahoo! and Walmart.com. I combine strategic business leadership with deep experience building and leading high-performing marketing teams during growth and scale stage in B2C and B2B businesses. I currently lead Marketing at TeamSnap, the largest technology platform and community in youth sports, responsible for brand, customer demand, and connecting consumers and B2B customers with the value of our platform. Previously, I led global Product Marketing at Coursera, driving product-market fit, positioning, and GTM strategy serving 100M+ learners, educators, and enterprises. Earlier, I was head of marketing for Facebook’s most used and visible products, including the Messenger app and Facebook Groups, and led global Consumer Marketing and Online Marketing at LinkedIn during its hyper-growth stage.My career has centered on helping mission-driven companies grow while making a positive impact in people’s lives and the world. I’m a people-centric leader and passionate about helping people in their careers. Specialties: product marketing, brand, demand generation, customer acquisition, positioning, go-to-market, product-market fit, digital marketing, P&L management, monetization, SaaS, subscriptions, market research and insights, marketing analytics.

Experience

1. SVP of Marketing

   TeamSnap

   Oct 2024 — Present · San Francisco, CA, US

   I lead marketing for TeamSnap, the largest technology platform and community in youth sports, serving over 30M users and sports clubs and leagues. Reporting to the CEO, I lead the company’s brand, growth marketing, product marketing, content marketing, lifecycle and communications functions across our three business lines: Consumer, B2B, and Brands Solutions. Revenue responsibility for the Consumer business, delivering double-digit revenue growth. Created TeamSnap\'s new brand TeamSnap ONE and launched the company’s reimagined next-generation platform and app, redefining the future of youth sports technology.

Education

• The Wharton School

  BS Economics, Concentrations in Finance and Entrepreneurial Management

  1993 — 1997

• Harvard Business School

  MBA, Focus on Consumer Marketing, Technology Strategy, Entrepreneurship

  2003 — 2005

Skills

• Subscription
• Customer Retention
• Revenue Forecasting
• Direct Marketing
• Start-Ups
• Go-to-Market Strategy
• Website Conversion
• Online Marketing
• Product Marketing
• Consumer Internet
• Social Media
• Analytics
• Leadership
• Digital Marketing
• Consumer Services
• Customer Acquisition
• Strategy
• P&L Management
• Marketing
• Digital Media
• Marketing Strategy
• Online Advertising
• Customer Lifecycle Management