Scott Duran

About Scott Duran

I am a seasoned marketing specialist with 18+ years of collaborative leadership and strategic planning experience. Recognized for demonstrating a natural aptitude for analyzing data and extracting key insights to guide operational direction, as well as for creating engaging and meaningful marketing campaigns, I have a verifiable history of contributing directly to company growth and expansion throughout my career. As such, I have consistently exceeded budgetary and performance goals and I am adept at achieving maximum operational output with minimal resource expenditure. Professional focal points include database administration, performance management, business development, campaign development, marketing management, revenue generation, data analytics, problem-solving, and forecasting. Delivering superior administration on the latter areas of expertise requires utilization of effective communication skills, negotiation skills, as well as business acumen, systems analysis, cross-functional collaboration, and resource management to support efficiency and maximum returns. Currently, I am the director of database marketing with Seminole Gaming Corporate. Under my leadership, I oversee the database marketing operation across three casinos. I also conceptualize, develop, and implement innovative marketing strategies to create new business opportunities and attract new audiences. In addition, I liaise with senior leadership, direct reports, and cross-functional teams to ensure the company’s marketing support structure is driving the business forward with minimal expenditures.Colleagues describe me as a progressive, driven, down-to-earth, innovative, and proactive expert who can be relied on to offer superior solutions that deliver profitable results on time and under budget.

Experience

1. Director of Database Marketing

   Seminole Gaming

   Nov 2022 — Present · Hollywood, FL, US

   Oversee all aspects of database marketing operations for the six Florida casinos. • Supervise and lead a team of twelve managers and analysts.• Facilitate and manage the end-to-end process of monthly direct mail and email program development, from list generation to implementation to post analysis. • Create comprehensive operating reports derived from data and program analysis, designed to boost engagement rates, as well as productivity and efficiency. • Devise and implement strategies to add value to property marketing programs through the development of innovative new marketing solutions• Develop and maintain procedures, standards, and documentation.

Education

• Florida State University

  Major: Management, Minor: Communications, English

• University of South Florida

  MS Entrepreneuship in Applied Technology

  2008 — 2009

Skills

• Database Marketing
• Marketing
• Loyalty Programs
• Microsoft Excel
• Competitive Analysis
• Databases
• Direct Marketing
• Data Analysis
• Segmentation
• Social Media Marketing
• Microsoft Word
• Event Planning
• Market Analysis
• Email Marketing
• Gaming Industry
• Social Media
• Product Optimization
• Customer Service
• Data Mining
• Marketing Research
• Data
• Strategic Planning
• Management
• Budgets
• Training
• Data Modeling
• Business Planning
• Analysis
• Business Development
• Microsoft Sql Server
• Sql
• Analytics
• Marketing Strategy
• Business Strategy
• Microsoft Office
• Business Analysis
• Casino Gaming
• Strategy
• Event Management