Scott Dunlap

About Scott Dunlap

I am a seasoned technology and design leader/innovator in the fields of mobile apps, e-commerce, CLTV growth, and leveraging new technology (AI, blockchain, etc) for industry disruption. As the GM of the adidas Digital Sports subsidiary (formerly Runtastic) and VP, Consumer Experience for adidas, I oversee a team of 250+ professionals who create cutting-edge apps and platforms that help millions of people lead healthier and more active lives, celebrate global sports moments, find the products they desire, and keep our global business efficient, data-driven, and open to new innovations. Our mobile app platforms have grown from 300m to 1.8b+ in sales in the last five years. My personal mission is to digitally connect 1+ billion athletes to create a positive impact on the planet through global campaigns and initiatives. I am passionate about leveraging the power of FitTech, web3, GenAI, and new technologies to create engaging, rewarding, and sustainable consumer experiences.

Experience

1. Managing Director

   Runtastic Gmbh Adidas

   Jun 2025 — Present · Vienna, AT

Education

• University of Oregon

  BS, Business, Music, Economics

  1987 — 1992

• Stanford University Graduate School of Business

  MBA, Finance, Marketing, Entrepreneurship

  1996 — 1998

Skills

• Non-Profits
• Storage Area Networks
• Big Data
• Platform Architecture
• Data Mining
• Cloud Computing
• Open Source Software
• Coverity
• Payments
• Analytics
• Cloud Applications
• Growth Strategies
• Great Personality
• Online Advertising
• Local Search
• User Experience Design
• Online Marketing
• Product Marketing
• Social Networking
• Design
• Mobile
• Ipo
• Digital Marketing
• Iphone
• Hive
• Html 5
• Smart Home
• Industrial Design
• Mobile Search
• Storage Virtualization
• Ambient Intelligence
• Location Based Services
• Enterprise Software
• Enterprise Architecture
• Platforms
• Mobile Advertising
• E-Payments
• Mobile Applications
• Data Science
• E-Commerce