Scott Drayer
Director of Digital Commerce at Lansing Building Products
- Role
- Director of Digital Commerce at Lansing Building Products
- Location
- Richmond, VA, US
- LinkedIn followers
- 500 followers
About Scott Drayer
Marketing leader with demonstrated record of growth and innovation. Deep expertise in development of analytics-driven, direct-to-consumer strategy and multichannel execution. A passionate team-builder, coach, and mentor.Specialties: Digital Marketing/Ecommerce Strategy, Customer Acquisition Growth Strategy, Customer Retention, Data/Analytics, D2C Customer Experience.
Experience
Director of Digital Commerce
Mar 2022 — Present · Richmond, VA, US
Education
Penn State University
B.S., Marketing
1995 — 1999
Skills
- Customer Acquisition
- Direct Marketing
- Sem
- Advertising
- E-Commerce
- SEO
- Catalog Marketing
- Database Marketing
- Customer Retention
- Marketing Strategy
- Customer Experience
- Direct Mail
- Online Marketing
- Strategy
- Multi-Channel Marketing
- Email Marketing
- Integrated Marketing
- User Experience
- Affiliate Marketing
- Segmentation
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