Scott Denham
Group Director, Client Engagement @Horizontal Digital
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WORK HISTORY
Group Director, Client Engagement @Horizontal Digital
Minneapolis, MN
Consulting with businesses on the best use of technology to create a truly connected user experience for their customers. Mentoring and growing a team of five client leads that provide strategic leadership to clients creating connected digital experiences that drive business growth. Oversee a $12M team portfolio and actively lead 4 accounts achieving 5% growth year-over-year. Head up the Healthcare vertical as subject matter expert for the agency and clients.Clients: UCare, Medica, Blue Cross Blue Shield Minnesota, PODS, Starkey, Baylor Scott & White Health, NMDP.
EDUCATION
University of Minnesota Duluth
BA, Communications
ABOUT SCOTT DENHAM
Strategic thinker with experience building long-term relationships and a passion for creatively solving clients’ challenges. A geek of digital media, film and technology, who’s excited by the ever-connected consumer and how they are changing all industries. •Strategic account planning and long-term client relationship management. •Adept at understanding client business and assessing challenges, and translating into effective marketing recommendations. •Development of interactive strategy with metrics and follow-up analytics. •Lead, mentor and develop account and strategy teams. •Take complexity and translate it to simplicity. •Plan and implement Omnichannel marketing campaigns. •Grow client business and agency billings. •Oversee the creation of online brand experiences from site architecture and content creation to implementation and launch. •Excellent communicator that attentively listens to clients and responds openly and honestly. •Effective liaison between client and creative teams. •Well versed in TV and video from production to post. Specialties: Brand building and strategy. Digital development and engagement. Creative film and media production.
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