Scott Davidson
Executive Director, Head of Growth - International Consumer @JPMorganChase
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WORK HISTORY
Executive Director, Head of Growth - International Consumer @JPMorganChase
London, GB
Leading Growth for the firm\'s International Consumer business.Chase is a new digital bank that has launched in the UK and our promise is to make banking a rewarding experience for our customers. The Chase app provides simple ways for customers to manage their money in the way that works best for them, with seamless access to our UK led team of customer support specialists and the reassurance of a brand that’s already trusted by millions in the US.
EDUCATION
Harvard Business School Online
Executive Certificates in Strategy & Leadership
MiniMBA
Brand Management, Grade A
MiniMBA
Mini MBA Marketing, Marketing
Sheffield Hallam University
Business Studies & Marketing
SKILLS
ABOUT SCOTT DAVIDSON
I am a Marketing and Growth leader with over 20 years experience in acquisition, activation and retention. I am commercially minded and analytical, with a track record in driving growth from my early startup days, right through to my time at LivingSocial, Uber and now building out banking and investment products for JPMorganChase.I began my marketing career working for a startup that grew to become one of the sector\'s largest disrupters. With such an embryonic business, our budgets were small and I had to justify returns on every campaign that I ran. I have carried this deep ROI-driven mindset with me ever since, whether applied to tactical tests or integrated through-the-line campaigns. I am a big believer in continuous optimisation (both in work and life), and how the effective use of data can be a competitive advantage. While my career started in performance marketing, I have developed a much deeper appreciation of marketing, product and the full customer funnel, while always staying true to my data-led principles. I have experienced first-hand how to mix long-term brand building with tactical activation to drive sustained business performance (and I have learned some mistakes along the way). I also have a deep appreciation of how to link Product, Growth and Marketing to drive customer satisfaction, retention and ultimately, faster growth.I thrive in fast-paced environments, and am experienced in managing and developing teams of people to fulfil their potential and achieve together.
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