Scott Berg
Business Leader | Marketing & Brand Management | Consumer Goods | Over-The-Counter Products
- Role
- General Manager, Eye Care - Consumer Products at AbbVie
- Location
- Orange County, CA, US
- LinkedIn followers
- 500 followers
About Scott Berg
I am a passionate marketing leader with expertise in brand and general management in consumer packaged goods (CPG) organizations. I utilize consumer insights, customer data, brand analytics and cross-functional leadership to develop long-term, strategic marketing plans, transformative growth strategies and robust innovation pipelines that drive top and bottom-line growth.
Experience
General Manager, Eye Care - Consumer Products
Sep 2018 — Present · Irvine, CA, US
Business leader - responsible for US P&L, marketing strategy and trade sales; also lead for global innovation
Education
Indiana University - Kelley School of Business
MBA, Marketing and Strategic Management
2002 — 2004
UC Santa Barbara
BA, Business Economics
1991 — 1995
UC Santa Barbara
Bachelor of Arts - BA, Business/Managerial Economics
Indiana University - Kelley School of Business
Master of Business Administration - MBA
Skills
- Product Development
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Shopper Marketing
- Customer Insight
- Marketing
- Fmcg
- Brand Equity
- Segmentation
- Management
- Nielsen
- Consumer Products
- Brand Architecture
- Marketing Research
- Competitive Analysis
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