Scott Dame

About Scott Dame

Marketing and content professional with 12+ years of experience driving B2B marketing strategy, campaign execution, and buyer-focused messaging across agency and in-house environments. Experienced in translating technical and market insights into actionable marketing initiatives that support lead generation, customer engagement, and revenue goals. Skilled in omnichannel campaign delivery, stakeholder collaboration, generative AI tools, and data-informed marketing strategy.

Experience

1. Marketing Manager in Process

   HBK - Hottinger Brüel & Kjær

   Apr 2024 — Present · Columbus, OH, US

   Drive marketing initiatives and campaigns aligned with global strategy to improve customer journey, conversions, and commercial growth.Develop and execute omnichannel campaigns including SEM, social media, email marketing, webinars, events, and PR activities.Translate customer, market, and competitive insights into targeted marketing plans that support differentiation and business impact.Partner closely with Sales, Product Management, Customer Care, and Finance to align marketing programs with business objectives.Serve as a primary marketing point of contact, managing stakeholder relationships through proactive communication and reporting.Lead multiple concurrent marketing projects end‑to‑end, ensuring delivery on time and within scope using structured project management practices.Track campaign performance and market intelligence to inform continuous optimization and future strategy.Promote customer success stories and engineering innovations through social, internal, and external communications.

Education

• Southern New Hampshire University

  Master’s Degree, Marketing: New Media and Communications

• The Ohio State University

  BA, Journalism