Scott Cowlin

About Scott Cowlin

Innovative, creative leader with a passion for identifying and understanding market dynamics and customer needs• Effective and respected manager with proven track record for building strong collaborative teams• Skilled communicator with a friendly, collaborative style, and a knack for conflict resolution and diplomacy• Diverse marketing background includes over 10 years of senior management experience and over 15 years of direct marketing experience• Ability to balance strong analytical/financial skills with strong aesthetic and design skillsSpecialties: Direct Marketing, Online Marketing (SEM, PPC, SEO, Affiliate, Retargeting), Web Analytics, Email Marketing, Social Marketing, Branding, Design, Database Marketing, Leadership, Team Building, Management, Marketing Strategy, Sales Enablement, Product Marketing

Experience

1. Publisher & CEO

   Rocky Nook, Inc

   Oct 2014 — Present · San Rafael, CA, US

   Developing and marketing fantastic learning experiences for creatives.And I am sure a lot more.

Education

• California State University-Sacramento

  Bachelor of Science - BS, Marketing

• California State University-Sacramento

  BA, Marketing

Skills

• Online Publishing
• Demand Generation
• Graphic Design
• Online Advertising
• Database Marketing
• Marketing
• Social Media
• Direct Mail
• Press Releases
• Digital Media
• Marketing Communications
• Facebook
• Management
• Digital Publishing
• Online Marketing
• Content Development
• Copywriting
• Sales Enablement
• Affiliate Marketing
• Blogging
• Lead Generation
• Brand Management
• User Experience
• Content Strategy
• Marketing Strategy
• Leadership
• Product Marketing
• Digital Marketing
• Social Networking
• Web Analytics
• Sales Channel Development
• Social Marketing
• Integrated Marketing
• Advertising
• Adobe Creative Suite
• Market Research
• Newsletters
• Editorial
• Crm
• Trade Shows