Scott Cooper
Principal, Marketing Engine Group: research, strategy and planning.
- Role
- Principal at Marketing Engine
- Location
- Madison, WI, US
- LinkedIn followers
- 500 followers
Advertising & MarketingView LinkedIn profile
About Scott Cooper
2008 to Present: Principal: Marketing Engine group - Research, Strategy, Marketing…
Experience
Principal
Apr 2008 — Present · Madison, WI, US
Marketing research, strategy and planning firm.
Skills
- Marketing
- Analytics
- Competitive Analysis
- Management
- Brand Development
- Online Advertising
- Segmentation
- Sem
- Email Marketing
- Social Media Marketing
- Creative Direction
- Marketing Research
- Strategic Partnerships
- Market Planning
- Budgets
- Marketing Communications
- Brand Management
- Marketing Strategy
- Marketing Management
- Integrated Marketing
- Product Marketing
- Direct Marketing
- Direct Mail
- E-Commerce
- Digital Marketing
- Retail
- Online Marketing
- Advertising
- Budgeting
- Media Planning
- Lead Generation
- Market Research
- Customer Insight
- Strategy
- Leadership
- Web Analytics
- Consumer Insights
- Marketing Planning
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