Scott Colter

Experience

1. Director, Ad Product and Technology

   PGA TOUR

   Jun 2022 — Present

   Partner with Development, Product, Revenue Operations, Analytics, Data Science, and Audience, to lead development of tech stack, to enable cross-property and cross-platform portfolio expansion of publisher brands, including PGA TOUR owned & operated platforms, Golf Digest, GolfWRX, and European Tour, as well as distributed platforms and future partners Collaborate with internal and external stakeholders to define technical roadmaps, evaluate, plan, and manage scope, schedule, budget, risks, quality, and resources Govern technical solutions throughout the digital ecosystem to ensure the availability, scalability, and security of the company\'s technology infrastructure Own, integrate, and execute the tag management platform Manage and oversee auditing and technology governance tools Foster a culture of innovation, produce case studies, and supply insights to align technology initiatives with business goals Develop, train, mentor, and coach direct reports and other roles within company on new products and executions Oversee, understand, and implement privacy management technology to comply with government regulations and platform policies Provide leadership in cross-property and platform integrations, vendor relationships, maintenance, and execution of audience initiatives, measurement systems, and data activation solutions that meet sales and marketing needs, revenue goals, and enable internal KPI measurements Triage escalation of high priority technical issues and ensure follow up communication and process with documentation Participate in committees and working groups to learn and contribute to industry best practices

Education

• Indiana University Fort Wayne

  Bachelor of Science (B.S.), Education

  2004 — 2009

Skills

• Microsoft Word
• Data Analysis
• Advertising
• Online Marketing
• Digital Media
• Project Management
• Live Sound
• Programmatic
• Microsoft Powerpoint
• Leadership
• Advertising Sales
• Music Production
• Digital Marketing
• Training
• Composition
• Teamwork
• Public Speaking
• Digital Strategy
• Pro Tools
• Microsoft Excel
• Audio Editing
• Html
• Marketing Strategy
• Sound Design
• Promotions
• Professional Audio
• Audio Engineering
• Microsoft Office
• Radio
• Strategy
• Audio Post Production
• Social Media
• Sales
• Studio Recording
• Online Advertising
• Songwriting
• Research
• Management
• Mobile Marketing
• Customer Service