Scott Claycomb
Director, Imo and Ria Channel Marketing @Security Benefit
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WORK HISTORY
Director, Imo and Ria Channel Marketing @Security Benefit
As Director of the IMO & RIA channel marketing, I lead a team responsible for helping to strengthen channel relationships, advisor engagement and product engagement. We partner with sales leadership and our distribution partners drive product support and enhance channel opportunities.
EDUCATION
Doane University
Masters Art Management, Business
University of Nebraska-Lincoln
BS Agribusiness, Business
ABOUT SCOTT CLAYCOMB
I\'m a marketing leader with 25+ years of experience helping companies grow smarter and faster through data, creativity, and strategic leadership.As Director, of IMO & RIA Channel Marketing at Security Benefit, I drive strategies that strengthen distribution relationships, optimize engagement, and accelerate growth across key channels. Previously at Bass Pro Shops, I led omni-channel marketing initiatives to deepen customer connections and deliver measurable revenue impact. My career journey includes leadership roles at Mutual of Omaha, Principal Financial Group, and Lincoln Benefit Life, where I built a reputation for delivering business impact through innovation, customer segmentation, and results-driven marketing.What sets me apart? I’ve built a business from scratch, led rebrands, implemented technology solutions, and cultivated teams that thrive on collaboration and continuous improvement. I’m equally passionate about service, having served three elected terms on a public school board and volunteered across youth sports, nonprofit boards, and mentorship programs.Core Competencies:Strategic Marketing • Brand Development • Data-Driven Decision Making • Cross-Functional Leadership • Agile Transformation • Customer Segmentation • Collaboration• Community & Board Engagement
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