Scott Kirby

About Scott Kirby

SALES & MARKETING PROFESSIONALInnovative and dynamic marketing executive with over 15 years’ experience managing robust marketing operations, developing respective sales strategies, and guiding tactical product launches by leading high performing teams. Excellent communicator, driving engagement with stakeholders, managing key business relations and accounts, while imparting best practices through training. Able to execute market and program analysis for key metrics to determine and optimize best approaches, ultimately guiding decision-making to accelerate goal attainment and business development. Proven record of formulating engaging presentations, organizing events, positioning brands, as well as iterating strategies, for comprehensive product development and program management expertise.• Strategic Market Planning • New Market Penetration• Marketing Collateral Development • Market Research & Analysis• Web Development & Management • Team Building • Direct Marketing Programs • Creative Problem Solving

Experience

1. Community Manager - Carolina Overlook by Del Webb

   Associa

   Sep 2025 — Present · Raleigh, NC, US

Education

• Appalachian State University

  Bachelor of Science - BS, Advertising

  1988 — 1992

• Appalachian State University

  Bachelor of Science - BS, Public Relations/Image Management

  1988 — 1992

Skills

• Marketing
• Product Management
• Sales
• Medical Devices
• Health Care IT
• Gastroenterology
• Market Research
• Pharmaceutical Sales
• Sales Operations
• Product Marketing
• Management
• Online Marketing
• Sales Management
• Process Improvement
• Healthcare
• Business Development
• Cross-Functional Team Leadership
• Marketing Strategy
• Pharmaceuticals
• Pharmaceutical Industry
• Business Process Improvement
• Market Planning
• Dialysis
• Product Development
• Product Launch
• Direct Sales
• Oncology
• Leadership