Scott Cherkewich
Director @Gilmore Doculink
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WORK HISTORY
Director @Gilmore Doculink
Specialize in transforming tired, generic customer statements into exciting and informative marketing communications. Removing the mass audience inserts from inside the envelope and instead creating a personal, relevant statement and delivering it to an audience of one. Less paper, less postage and MORE Engagement- Build and execute cross media marketing programs for Gilmore customers. We integrate print based direct mail campaigns with the opportunity to continue personal, relevant, one to one marketing conversations online through PURLs, CURLs and social media- Develop and deploy corporate branding strategies including web sites and cross media marketing campaigns- Excel at penetrating key accounts and increasing revenues through relationship building. Challenge-oriented; tackle tough sales problems and bring to successful conclusion. Welcome all partner and peer feedback as opportunity to grow our knoledge together- Tenacious achiever. Using organization, communication and correspondence skills to build solid customer relationships- Generate top-quality results by demonstrating superior product knowledge and integrity. Resourceful when faced with obstacles and adaptable to many situations. Strong track record in exceeding marketing plans under budget.
EDUCATION
Algonquin College of Applied Arts and Technology
Retail Management Certificate
SKILLS
ABOUT SCOTT CHERKEWICH
An innovative thinker with more than 25 years experience in various marketing roles, currently leading Gilmore Doculink’s marketing services organization. Many years of direct marketing experience leading various marketing initiatives at MBNA Canada has equipped me with a powerful and relevant blend of skills. I strive to be recognized as a marketing pioneer in using true cross-media campaigns for multiple touch points triggering planned, relevant responses.A seasoned expert in building collaborative Affinity Partnerships bringing added value for the products & Services that are represented, the Customers they serve all while developing new target audiences.
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