Scott Carlton
Self-motivated team lead, excelling in a fast paced, deadline driven environment by prioritizing multiple projects with a strong attention to detail.
- Role
- Marketing Manager, To-partner Marketing at Amazon Web Services (AWS)
- Location
- Seattle, WA, US
- LinkedIn followers
- 500 followers
About Scott Carlton
My love for music brought me to Seattle and I was lucky to have a position in the marketing department at Tooth & Nail Records eighteen years ago. While in that position I executed album marketing plans, developed engaging content, and maintained social media outlets for over forty artists. Our target market focused largely on teenagers which forced me to stay at the forefront of digital marketing. I was able to harness the fans’ energy and passion in many different avenues to keep them intrigued with the product.I then went to work for World Vision, a non-profit global humanitarian organization, where I led a four-person team in the execution of the email calendar. Entering this expanded role I was challenged to innovate for the organization and liaise with other teams to strengthen our digital initiatives. In my first two years, I grew email revenue by 200% in part by developing many new trigger-based emails. I also implemented new technologies including a new mobile-friendly template, mobile-friendly landing pages, embedded video emails, unicode characters, and extensive personalization. The emails were continually being tested, analyzed, and optimized using campaign data to cater to our donors.My current position as Senior Account Manager at the Oracle Marketing Cloud allows me to lead a team of creative and development resources to execute email campaigns for industry-leading companies. I strive to outperform goals while delivering a professional and detail-oriented service to my clients. Our team has implemented new technologies including dynamic weather banners, geotargeting banners, website behavior product banners, and unique promotional codes to create highly personalized content. My clients expect fast turnarounds within an ever-changing environment. I deliver results from concept to conclusion.
Experience
Marketing Manager, To-partner Marketing
Dec 2024 — Present
Develop and deploy measurable marketing programs and events to raise brand recognition and convert awareness to leads.• Lead program positioning with AWS media, PR, AR, Sales, and Business Development teams.Provide event planning and support for AWS-led and AWS Specialization events.• Create positioning, messaging, web content, and documentation in collaboration with the APN and Events teams.• Develop detailed project plans including goals, messaging, and distribution channels.• Forecast, track, and report campaign effectiveness metrics and overall ROI to stakeholders.• Build relationships with global and local marketing, Partner, and regional stakeholders to support global programs.
Education
Santa Clara University
Bachelor of Science in Commerce, Finance
2001 — 2004
California State University, Chico
Bachelor of Science in Business Administration, Finance
2000 — 2001
Skills
- Digital Marketing
- Digital Media
- Project Planning
- Email Marketing
- Social Media
- Marketing
- Sales
- Leadership
- Management
- Music
- Video
- Project Management
- Retail
- Music Industry
- Budgets
- Social Media Marketing
- Marketing Strategy
- Social Networking
- Sound
- Event Management
- Event Planning
- Strategic Partnerships
- Online Marketing
- Cross-Functional Team Leadership
- Photoshop
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