Scott Calise

About Scott Calise

Most pain clinics we work with aren’t struggling to get patients to reach out.They already have demand.Referrals come in.People find them on Google.Sometimes they’re even running ads.On paper, it looks like everything’s working.But when you zoom in on what actually turns into scheduled evaluations, the numbers don’t quite match the activity.There are enough inquiries.Just not enough appointments.What’s happening is subtle.A patient fills out a form, but follow-up takes longer than it should.A call comes in, but the conversation ends without clear next steps.Someone says they’ll call back after checking insurance… and it never happens.Individually, none of it stands out.But over time, it adds up.We started seeing this pattern across clinics, so we looked deeper — not at the ads, but at what happens after a patient raises their hand.Across patient inquiries, one thing became clear:A significant percentage of patients drop off between initial interest and getting scheduled.Not because they weren’t interested.But because there was no system making sure they actually made it through.So instead of focusing on generating more leads, we shifted focus to what happens next.At Fillungo, we install a fully tracked patient acquisition system that’s designed to:🤖 Capture inbound inquiries the moment they come in🤖 Qualify patients before they reach the schedule🤖 Tighten follow-up so fewer opportunities go cold🤖 And track everything from first click → scheduled evaluationWhen that system is in place, the change is straightforward.The same number of inquiries starts producing more scheduled evaluations.Across the clinics we’ve worked with, this has been refined to convert 65%+ of leads into booked appointments — often without increasing ad spend or adding staff.Most of the teams we work with don’t need more demand.They just need more of the demand they already have to turn into actual patients.If you’re getting consistent inquiries but feel like more of them should be ending up on the schedule…Feel free to message me \"personalized\" and I’ll send you my personalized strategy playbook, free for a limited time!

Experience

1. Owner

   Fillungo, Llc

   Feb 2013 — Present · Durham, NC, US

   At Fillungo, we partner with multi-location businesses and medical practices (pain management, urgent care, aesthetics, dental, etc.) to build predictable, scalable, and cost-efficient patient acquisition engines. What we do: • Combine qualitative + quantitative research to deeply understand patient behavior and local market variation. • Translate that insight into acquisition strategies (SEO, PPC, reputation, paid media) that are tuned per location — avoiding internal competition and budget waste. • Build data infrastructure & feedback loops so clients can monitor performance, set benchmarks, and make decisions based on real data instead of gut. Key successes & outcomes: • For one multi-location pain management client, we implemented our Patient Magnet Solution and doubled new patient volume while reducing the cost per patient acquisition. • Enabled that client to scale into new markets with consistency, turning scattershot referrals into a sustainable online growth engine. • Continuously improve attribution, analytics hygiene, and cross-location coordination so every marketing dollar is optimized and transparent.Why I love doing this: • I believe that growing medical practices should not be guesswork — especially when patient care is on the line. • I get to combine the rigor of analytics with the creativity of marketing strategy. • The best days are when we help a clinic open a new location, hit its patient targets, and free its leadership to focus on care instead of marketing noise.

Education

• East Carolina University

  BSBA, Marketing

  1997 — 2001

• East Carolina University - College of Business

  MBA, Business-Marketing

  2002 — 2003

Skills

• Sem
• Comscore
• Digital Strategy
• Mobile Advertising
• Webtrends
• Competitive Analysis
• Conversion Optimization
• Content Management
• Mobile Marketing
• Doubleclick
• Radian6
• Omniture
• Email Marketing
• SEO
• Data Analysis
• Online Advertising
• Online Marketing
• Excel
• Mobile
• Digital Marketing
• Interactive Marketing
• Social Networking
• Social Media Measurement
• Social Media Marketing
• Marketing Research
• Facebook
• Social Analytics
• Nielsen
• Research
• E-Commerce
• Mobile Analytics
• Digital Media
• Web Analytics
• New Media
• Google Analytics
• Media Planning
• Web Project Management
• Web 2.0
• User Experience
• Content Strategy