Scott Calderwood
Director of Digital Marketing, Global Web Strategy & Digital Experience @SAS
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WORK HISTORY
Director of Digital Marketing, Global Web Strategy & Digital Experience @SAS
Responsible for helping to create phenomenal digital experiences for SAS - the industry leader in software analytics and AI. Focused on a user-centered approach, I help lead the vision, strategy, and execution of SAS\' global web strategy and experience. • Digital and web user experience vision, strategy, and direction • Focus on web acquisition, brand experience, and lead generation • Integrated digital experiences around paid advertising, social and brand campaigns • Web analytics, reporting, insights • A/B testing (split URL, MV) and optimization efforts • Content targeting and web personalization • User research, usability • Web technology and platforms
EDUCATION
George Mason University
M.A., English Literature
Stony Brook University
B.A., English Literature
SKILLS
ABOUT SCOTT CALDERWOOD
Creative and Digital Content Director passionate about blending strategy, storytelling…
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