Scott Byerly

About Scott Byerly

I\'m a strategic communicator with nearly two decades\' experience, including more than 14 years supporting and leading communication at a few of the world\'s top health care and life science organizations.NOTEWORTHY PROFESSIONAL EXPERIENCE AND ACCOMPLISHMENTS* Designed and deployed the first communication strategies, processes, and tools for a geographically distributed network of nearly 50 health care facilities and for a newly formed business unit of a Fortune 10 corporation* Researched and effectuated new communication technologies, including a digital platform that streamlined the management of broadcast emails and distribution lists, offered robust engagement metrics, and generated custom reports* Directed the content and logistics of signature events that measurably strengthened employees’ engagement with the organization’s mission and values, increased their awareness of business strategy and performance, and achieved satisfaction ratings up to 95 percent* Counseled executives and teams on communication plans and deliverables for dozens of successful change initiatives, ranging from local department transitions to global, enterprise-wide transformations* Shared dozens of stories that highlighted colleagues and their business impact, positioned them as thought leaders, enhanced engagement within the division, and increased the visibility of key parts of the organization* Managed external and internal communication about the COVID-19 pandemic response for a major division of a large health care organization, consisting of e-newsletters, intranet articles, and town-hall meetings for employees as well as online directory information, signs, website updates, and other resources for patients and community members* Wrote audience-specific e-newsletters that achieved open and click rates as high as 88 and 39 percent, respectively* Developed and implemented a communication plan supporting the roll-out of a new electronic health record technology, which the EHR vendor complimented as key to one of the smoothest go-lives they had seen and a best practice they would recommend to other organizations* Helped conceive and launch and led the communication strategy for employee recognition programs that garnered thousands of peer submissions annually* Spearheaded a social media campaign as part of an organization rebrand, boosting employee engagement, increasing the brand’s visibility externally and internally, and achieving the best organic social response to date at that time

Experience

1. Senior Manager of Internal Communication, U s Commercial

   GSK

   Sep 2024 — Present · Durham, NC, US

Education

• The University of North Carolina at Chapel Hill

  Bachelor of Arts - BA, History and English

• Purdue University

  Master of Science - MS, Communication