Scott Becher
- Role
- Principal at Becher Group
- Location
- Neenah, WI, US
- LinkedIn followers
- 500 followers
About Scott Becher
Scott Becher has two decades of experience in government relations, public relations and…
Experience
Principal
Jan 2015 — Present
Helped develop and implement a media outreach strategy for UW- Platteville to increase university awareness in various media markets (Madison, Milwaukee, Chicago among others). Implemented an extensive media placement effort for a sustainable travel firm that secured media both statewide - Wisconsin Public Radio Ideas Network (Larry Meiller Show) and in three different media markets- 1) Chicago - WBBM Newsradio, WGN Radio (Wintrust Business Lunch, WGN Weekend with Bill Moller), 2) Milwaukee - Shepherd Express cover story, WUWM (Lake Effect) and 3) Madison - WMTV (NBC 15 News at 5, NBC 15 News at 4). Secured and promoted an up and coming beverage company, which resulted in significant media coverage nationally and in Upper Midwest markets - Chicago, Minneapolis/ St. Paul, Milwaukee and Madison that dramatically increased beverage sales. Media outlet placements included Beverage Digest, WCCO TV, WCCO AM, Star-Tribune, KTMY FM, WGN Radio, Milwaukee Journal Sentinel, Milwaukee Magazine, USA Today Network- Wisconsin, Madison Magazine and Wisconsin State Journal among others. Arranged & coordinated media and speaking engagements for a best-selling Amazon author. Media secured to promote her books included WGN Radio, WITI TV, Wisconsin State Journal and In Business.
Skills
- Publications
- Government Relations
- Community Development
- Media Relations
- Spokesperson
- Editorial
- Newspapers
- Marketing Strategy
- Politics
- Writing
- Speech Writing
- Leadership
- Research
- Volunteer Management
- Storytelling
- Project Planning
- Government
- Public Speaking
- Event Planning
- Communications Strategy
- Feature Articles
- Political Campaigns
- Publicity
- Strategic Communications
- Journalism
- Corporate Communications
- Project Management
- Nonprofits
- Strategy
- Crisis Management
- Public Policy
- Crisis Communications
- Photography
- Video Editing
- Advertising
- Newsletters
- Marketing
- Microsoft Office
- Press Releases
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