Scott Barretto

About Scott Barretto

I often hear that I have the best job in the world. A fact that constantly reminds how in just the last eight years anime jumped from niche audience squarely into pop-culture and the mainstream. I was fortunate to be participate and play a role in this huge cultural shift for anime. A point best illustrated by the 368% growth in overseas anime revenues between 2014 and 2019 as reported by The Association of Japanese Animations. But I wasn\'t a newbie to anime. I was actually an anime fan long before I even knew what anime was. Growing-up in the age of syndicated cartoons, I experienced shows like “Speed Racer” and “Star Blazers” that left an indelible mark on my imagination and which – beyond my wildest dreams – I would one day (albeit decades later) be marketing to a whole new generation.My earlier career was in the world of B2B high tech at successful start-up, private and publicly-traded organizations and culminated in several senior executive positions in global sales and marketing. My desire to shift to “direct-to-consumer” launched my second act and co-founding two successful companies offering public relations, strategic communications, branding, marketing and event production on a professional services basis. Soon thereafter, several projects with entertainment clients sparked a desire to make my personal interest in pop culture my new professional focus. This led me first to an opportunity with The Marvel Experience and then to Funimation and anime. I haven’t looked back since. I am excited to now be working not only with anime licensees and distributors but also on the studio side as well as a trusted advisor in the areas of public relations, strategic communications, film publicity, talent relations, partnership marketing, branding, social media, influencer outreach and location-based entertainment.

Experience

1. Pr & Publicity Aor (Publicity Partners)

   Toei Animation Inc

   Jan 2020 — Present · Los Angeles, CA, US

Education

• Southern Methodist University

  Bachelor of Fine Arts (BFA), Sculpture

• Jesuit Dallas

  Diploma, Summa Cum Laude

• Southern Methodist University

  MBA, Business Administration and Management

Skills

• Marketing Strategy
• Product Marketing
• Strategy
• Public Relations
• Marketing
• Marketing Communications
• Digital Marketing
• Social Media
• Start-Ups
• Social Media Marketing
• Social Networking
• Press Releases
• Corporate Communications
• Business Development
• Mobile Devices
• Media Relations
• Strategic Planning
• Telecommunications
• Management
• Event Management
• B2b
• Business Strategy
• Non-Profits
• Strategic Partnerships
• Integrated Marketing
• New Business Development
• Sales
• Wireless
• Corporate Branding
• Go-to-Market Strategy
• Brand Development Strategy
• Public Speaking
• Mobile Technology
• Product Management
• Crisis Communications
• Management Consulting
• Sales Channel Development
• Negotiation
• Nonprofits
• Consumer Marketing