Scott Balyo
VP of Marketing
- Role
- VP of Marketing at Rmi
- Location
- Roanoke, US
- LinkedIn followers
- 500 followers
About Scott Balyo
I have over 20 years of executive leadership, communications, and marketing experience…
Experience
VP of Marketing
Mar 2025 — Present · US
Oversee the day-to-day operations of the Great American West, an over 35-year international marketing partnership between Idaho, North Dakota, South Dakota, and Wyoming. Markets include the UK/Ireland, Germany/Switzerland/Austria, the Nordics, France, Benelux, Italy, and Australia/New Zealand. Components of the program include shared marketing co-ops, trade and media fam tours, sales missions, print and digital marketing, extensive research, partner and gateway city programs, and the IRU, an annual 30-year marketplace bringing buyers and suppliers together to drive visitation to the region.
Education
Taylor University
Bachelor of Arts - BA
Gonzaga University
Master of Arts - MA
Skills
- Event Planning
- Event Management
- Nonprofits
- Writing
- Marketing
- Team Leadership
- Non-Profit Director
- Trade Shows
- Newsletters
- Tourism
- Marketing Communications
- Budgets
- Community Outreach
- Community Development
- Leadership
- Program Management
- Training
- Volunteer Management
- Staff Management
- Strategic Communications
- Press Releases
- Destination Marketing
- Strategic Planning
- Fundraising
- Nonprofit Organizations
- Social Media
- Public Speaking
- Editing
- Advertising
- Public Relations
- Organizational Leadership
- Media Relations
- Management
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