Scott Baitinger

About Scott Baitinger

CMO, trusted marketing leader and entrepreneur with deep experience in creative, digital, e-commerce, cross-channel strategy and execution. 20+ years experience as a client-side marketer, agency creative leader, consultant and entrepreneur have given me a unique perspective about business transformation and the skills to transform them.I am passionate about building and working with teams/brands to use creativity, technology and insights to drive consumer behavior and achieve uncommon success. I have unmitigated curiosity about everything, especially about what\'s next. Experience locally and globally, across all digital and traditional channels, for B2C and B2B companies from start-up to Fortune 50.• Results-Driven Business Leader and Marketer• Passionate Entrepreneur• Customer Service Enthusiast• Experienced Brand Builder • Proven Innovator & Operator• Mentor, Speaker, Student & TeacherSpecialties: Creative direction, digital marketing, e-commerce, customer experience, entrepreneurship, cross-channel life-cycle marketing & brand strategy. Team hiring and development, strategic partnerships, business development, process improvement, P&L management - turning data/insights into action plans and profit.

Experience

1. Partner Innovation Lead

   Disrupt Idea Co

   Sep 2017 — Present · Milwaukee, WI, US

   Disrupt Idea Co. is an uncommon group of marketing, advertising, communications and digital experts who share a common spirit for creativity and pushing boundaries. We help businesses grow and strengthen brand loyalty by creating unforgettable customer experiences. Disrupt Idea Co. combines the beauty, human touch and storytelling of traditional agencies with the tech and data from consulting groups to create strategies free from the limitations of specific disciplines and debilitating overhead. We believe it takes a blend of art, science and story to disrupt with purpose.

Education

• Harvard Medical School

  Continuing Medical Education (CME), The Division of Sleep Medicine / Sleep & EEG Core

  2013 — 2013

• Milwaukee Area Technical College

  AAS, Marketing Communications

  1991 — 1993

• Martin Luther H.S.

  H.S., General

  1987 — 1991

• University of Virginia

  Master of Arts - MA, Design Thinking For Innovation

  2018 — 2019

• University of Wisconsin-Madison

  NA, School of Business / Executive Education

  2007 — 2008

Skills

• Art Direction
• Strategy
• E-Commerce
• Integrated Marketing
• Entrepreneurship
• Corporate Branding
• Sem
• Publishing
• Radio Advertising
• Social Media
• Online Marketing
• Photo Art Direction
• Interactive Marketing
• Graphic Design
• Digital Marketing
• Interaction Design
• Social Media Marketing
• Photography
• Brand Development
• Direct Marketing
• Social Networking
• Brand Awareness
• Public Relations
• Viral Marketing
• Media Relations
• Competitive Analysis
• Start-Ups
• Creative Direction
• Video Production
• Direct Mail
• SEO
• Marketing
• Graphics
• Marketing Strategy
• Creative Strategy
• Collateral Design
• Advertising
• Copywriting
• Web Design
• Digital Strategy