Scott Baird
Sr Marketing Automation Specialist @OnPoint Community Credit Union
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WORK HISTORY
Sr Marketing Automation Specialist @OnPoint Community Credit Union
Marketing Operations ownership, automation management utilizing Adobe Marketo Software.\\\\n- Automation Program Strategy and Architect.\\\\n- Lifecycle marketing strategy and implementation.\\\\n- Product Vertical Go to Market Strategy and Application.\\\\n- Engagement/Nurture program management across product verticals.\\\\n- Automation integration across marketing channels.\\\\n- Email Marketing program management.\\\\n- Marketing Campaign Development and Management.\\\\n- Customer Journey Automation + Optimization.\\\\n- Sales Funnel optimization.\\\\n- Attribution for all channels and partner programs.\\\\n- Email Production management: copy, layout, optimization.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
EDUCATION
Brigham Young University - Idaho
B.S., Psychology-Advertising-Design
Ensign College
Associate of Science, General - Marketing
ABOUT SCOTT BAIRD
A dynamic Marketing Automation Manager with an entrepreneurial approach and 12+ years…
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