Scott Baird
- Role
- Sr Marketing Automation Specialist at OnPoint Community Credit Union
- Location
- Portland, OR, US
- LinkedIn followers
- 500 followers
About Scott Baird
A dynamic Marketing Automation Manager with an entrepreneurial approach and 12+ years…
Experience
Sr Marketing Automation Specialist
OnPoint Community Credit Union
Mar 2023 — Present
Marketing Operations ownership, automation management utilizing Adobe Marketo Software.\\\\n- Automation Program Strategy and Architect.\\\\n- Lifecycle marketing strategy and implementation.\\\\n- Product Vertical Go to Market Strategy and Application.\\\\n- Engagement/Nurture program management across product verticals.\\\\n- Automation integration across marketing channels.\\\\n- Email Marketing program management.\\\\n- Marketing Campaign Development and Management.\\\\n- Customer Journey Automation + Optimization.\\\\n- Sales Funnel optimization.\\\\n- Attribution for all channels and partner programs.\\\\n- Email Production management: copy, layout, optimization.\\\\n \\\\n\\\\n \\\\n \\\\n\\\\n \\\\n
Education
Brigham Young University - Idaho
B.S., Psychology-Advertising-Design
2006 — 2009
Ensign College
Associate of Science, General - Marketing
2002 — 2005
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