Scott Avers

About Scott Avers

Results-oriented sales professional with a successful track record of strategically improving brands. Passionate about collaboratively building strategic growth platforms centered around the consumer. Extensive Field Sales and HQ experience provide a broad business perspective. Two-time Sales Excellence award winner. Specialties: Business Development, Sales Management, Business Analysis and InsightEmail: s••••••••@gmail.com• Developing selling toolkits• Creating selling stories• Sales enablers• Display creation• Strategic business planning• Channel and customer strategies• Commercial Business Planning• Sales support• Presenting trade plans• Visual merchandising• POS analysis• Trade promotion evaluation• Created best-in-class trade selling strategy for Rx to OTC switch. Decisions made included shelving, pricing, promotion strategy, displays and in-store merchandising. • Used consumer insights and brand message to develop a Walmart strategic partnership, which included a cause-marketing element. Insights provided secured a $1MM display.• Developed and implemented brand’s first enforceable MAP pricing policy. With policy in place, IRI Marketing Mix trade effectiveness increased 20 points.

Experience

1. Director of Convenience Stores- Independent, Retail, & Distributors

   Ferrero

   Dec 2023 — Present · Parsippany, NJ, US

Education

• Illinois State University

  Bachelors, Marketing

• DePaul Driehaus College of Business

  MBA, Marketing and Sales

Skills

• Customer Insight
• Account Management
• Sales Management
• Sales
• Cross-Functional Team Leadership
• Marketing Strategy
• Sales Operations
• Sales Strategy
• Market Research
• Iri
• Forecasting
• Key Account Management
• Strategic Planning
• Key Account Development
• Business Development
• Pricing
• Nielsen
• Trade Marketing
• Consumer Products
• Competitive Analysis