Scott san Martin
VP, Creative Operations for Design, Video and Writing @Reingold, Inc.
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WORK HISTORY
VP, Creative Operations for Design, Video and Writing @Reingold, Inc.
Fort Lauderdale, FL, US
A 280-person full-service agency delivering strategy, design, digital marketing, and creative campaigns for federal, pharma, and mission-driven clients with approximately $38M in annual revenue. I lead creative operations for a 40-person in-house team across design and video, plus 20+ contractors and vendors. My focus is building scalable systems, empowering creative teams, and aligning creative operations with strategic business goals.• Scaled team from 20 to 40 in 6 months to support high-visibility campaigns (U.S. Census, HHS “We Can Do This”) reaching 330M+ Americans.• Optimized workflows and tools (JIRA, Monday.com, BOX) to reduce project cycle time and improve creative throughput by 30%.• Mentored 11+ team members into leadership roles and developed career pathing and retention programs.• Integrated AI into creative operations to improve efficiency and maintain a competitive edge.• Reduced revisions and increased ROI in digital pharma by streamlining intake, templating, and resourcing.
EDUCATION
Virginia Tech
Bachelor of Science - BS
ABOUT SCOTT SAN MARTIN
I’m a creative operations executive who scales teams, systems, and outcomes — so creative professionals can focus on the work they do b••••••••@scottsanmartin.com | 70••••••10With 15+ years of experience leading multidisciplinary teams across design, video, and content, I specialize in building scalable, people-centered creative operations. I’ve led rapid scale-ups (growing a team from 20 to 40 in six months), delivered high-impact campaigns like the U.S. Census and HHS “We Can Do This,” and improved creative ROI by removing friction from workflows and enabling great work to thrive.What sets me apart? I lead with purpose. I’ve mentored 11+ direct reports into leadership roles, built DE & I programs at the enterprise level, and developed systems that retain talent and raise the bar for creative excellence. Whether optimizing a studio, designing a resourcing strategy, or aligning stakeholders across design, marketing, and product — I bring clarity, systems, and empathy to the process.Core Strengths:• Creative Operations Leadership (Design, Video, Studio)• Workflow & Resource Optimization• Executive Collaboration & Stakeholder Management• DE & I and People Development• AI Integration in Creative WorkflowsI’m currently exploring full-time or consulting opportunities in creative operations, studio leadership, or team development — especially with organizations focused on scaling creative excellence.
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