Scott Packard
Communications and Public Relations Leader
- Role
- Houston Market Director, Communications at St. Luke\'s Health
- Location
- Houston, TX, US
- LinkedIn followers
- 500 followers
About Scott Packard
Cross-functional leader who drives strategic communications plans that enhance the brand…
Experience
Houston Market Director, Communications
May 2022 — Present · Houston, TX, US
Develops and deploys strategic communications plans to increase public awareness, enhance brand reputation, and support business objectives- Aligns communications plans across complex service lines in collaboration with internal and external stakeholders- Ensures communications meet brand guidelines, are consistent with the mission of the organization, and align with stakeholder objectives- Leads media relations strategy resulting in a 109% increase in media mentions and a fourfold increase in estimated ad value from FY22 to FY23- Initiated an owned patient story initiative resulting in a 54% increase in content from FY23 to FY24 YTD- Secures awards and recognitions for the organization, staff, and executives- Oversees, tracks performance, and manages budgets of multiple vendors including public relations agencies and media outlets- Coordinates and develops messaging for executive visibility initiatives including media interviews and speaking engagements- Revamped external communications performance metrics to better measure successes and identify areas for improvement- Launched cross-functional collaboration initiatives to identify and maximize efficiencies while strengthening accountability in the marketing & communications department- Facilitates and strengthens relationships with stakeholders and organizations to identify and nourish strategic collaborations- Manages corporate sponsorships and evaluates potential new engagements- Develops and implements strategies to manage and mitigate potential issues or crises- Provides communications counsel to executive leadership in routine and crisis scenarios- Serves as 24-hour media contact.
Skills
- Broadcasting
- Social Media
- Public Speaking
- Newsletters
- Television
- Microsoft Office
- Storytelling
- Video Editing
- Press Releases
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