Scott Andrunas
Director, Product Marketing @Vistage Worldwide, Inc.
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WORK HISTORY
Director, Product Marketing @Vistage Worldwide, Inc.
San Diego, CA, US
EDUCATION
University of California, Riverside
Bachelor's degree, Business Administration and Management, General
SKILLS
ABOUT SCOTT ANDRUNAS
I drive growth by helping consumers fall in love. My passion is building brands that connect with consumers on an emotional level and drive demand by consistently delivering a great experience at every touchpoint.As a results-driven marketer, I am inspired by putting the needs of the consumer at the center of a strategy and executing end-to-end marketing programs that guide them on a path to purchase. My satisfaction comes from knowing I’ve touched the hearts and minds of my audience and delivered a brand experience and product solution that exceeds their needs. My background is unique. I started my career in global product management and marketing. Using research, data, and creativity, I created strategies to develop, launch, promote and sell products to capture share, expand reach, and accelerate growth. But I was inspired to do more. My career journey then turned to focus on the entire customer experience. The real opportunity to win with your audience is to build a powerful brand that relates to them in a personal way… to bring the brand to life with a culture and narrative that evokes positive thoughts and feelings, builds trust, then incites action and creates enthusiastically loyal customers.Some examples: • A brand repositioning initiative with activation strategy and product launches that drove record sales and revenue growth• Social media, content, and community management programs that increased brand reputation scores• Omni-channel, integrated growth marketing strategies that increased awareness, engagement, demand, and conversionsThe synthesis of my product, brand, and growth marketing experience uniquely positions me as a leader that can drive success, inspire innovation, accelerate sales, build amazing teams, and put your customer at the center of a winning strategy. Contact me if you want to create an exceptional experience that wins with your customers.Expertise:• Making the plan and working the plan• Inspiring teams around shared vision• Omni-channel, integrated digital and traditional marketing• Demand generation, lead nurturing, conversion, CRM• Blended analytical and creative approach• Tenacious adherence to brand style and messaging• Content development and storytelling• The art of writing and communication• Coaching, mentoring, team building• Product development, commercialization, management• B2B, B2C, DTC, E-commerce
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