Scott Allen

About Scott Allen

Enterprise Sales & Growth Executive driving digital transformation and revenue acceleration across complex B2B and B2C environments. I sell and lead advisory-driven digital transformation across CX, CRM, AI, commerce, strategy, performance marketing, analytics, and martech ecosystems.Most recently, I served as VP, Enterprise Sales Growth at Merkle (Dentsu), leading strategic transformation initiatives and within my career I have worked with many industries spanning across Retail, Manufacturing, Utilities, CPG, Fintech, Private Equity, and Automotive sectors. I partner with C-suite and senior leaders to align business strategy with scalable digital, data, and technology solutions that deliver measurable growth.My experience in consultative enterprise selling, I specialize in:• New logo acquisition and strategic account expansion• Digital transformation and commerce modernization• Data strategy, CX, CRM, loyalty, AI, and personalization• Performance marketing and customer lifecycle optimization• Multi-year, complex deal strategy ($300K–$5M+ engagements)I thrive in environments where growth requires both hunter/farmer mentality and long-term relationship leadership—building trusted partnerships, navigating multi-stakeholder buying cycles, and converting transformation roadmaps into tangible business outcomes.My focus is simple: help organizations modernize, scale, and win in a digitally driven marketplace. If you\'re building enterprise transformation capabilities within advisory-led environments, let’s connect.

Experience

1. VP, Enterprise Sales Lead

   Merkle

   Jul 2024 — Present

   Merkle is a leading data-driven customer experience management (CXM) company that specializes in the delivery of unique, personalized customer experiences across platforms and devices. Merkle is a Dentsu international company.

Education

• Texas Tech University

  Bachelor of Science (B.S.)

Skills

• Google Analytics
• Cross-Functional Team Leadership
• Marketing Strategy
• Database Marketing
• Marketing
• SEO
• Social Media Marketing
• Product Management
• Digital Marketing
• Print
• Customer Service
• Profit
• Customer Relationship Management (Crm)
• Strategy
• E-Commerce
• Retail
• Loyalty Marketing
• Consumer Marketing
• Direct Marketing
• Catalog Marketing
• Crm
• Sem
• Online Reputation Management
• Direct Mail
• Roi Management
• Customer Insight
• Negotiation
• Email Marketing