Scott Zorn

About Scott Zorn

Co-founder and Managing Partner of Direct Resources Group, Inc, a leading direct…

Experience

1. Co-founder, Managing Partner

   Direct Resources Group, Inc

   Sep 1993 — Present

   Formed in Seattle in 1993, Direct Resources Group is a direct marketing agency focusing on lead generation, customer acquisition, cross-sell marketing, membership, and fundraising. We transform ideas into strategic campaigns that sell. Our experience, meticulous measurement, and tracking give our clients a deeper understanding of the behavior and motivations of their customers, which leads to richer engagements and higher sales and retention. In short, a greater return on investment. And improving our clients’ ROI is our mission. We do this for such clients as T-Mobile, PEMCO Insurance, the High Museum, Banner Bank, The Seattle Times, The Atlanta Journal-Constitution, Newsday, and many others. As the Managing Partner at DRG, I enjoy building our team and working with clients to create strategic and cost-effective direct marketing programs. To do this, I put data, modeling, research, and analytics at the core of my marketing strategies. It\'s a golden age for marketers, and I embrace the latest tools and technology that make gathering and studying meaningful data easier than ever. I\'m passionate about putting data to work on behalf of my clients to increase performance and produce more targeted messaging. I lead our agency\'s efforts for clients such as T-Mobile, Pemco Insurance, and several leading art museums across the country.

Skills

• Marketing Communications
• Customer Relationship Management (Crm)
• Mentoring
• Marketing Strategy
• Account Management
• Marketing
• Digital Marketing
• Database Marketing
• Integrated Marketing
• Salesforce.com
• Multi-Channel Marketing
• Digital Strategy
• B2b
• Direct Mail
• Online Advertising
• Business-to-Business (B2b)
• Direct Marketing
• Sem
• Email Marketing
• Mobile Marketing
• Crm
• Lead Generation
• Ppc
• Online Marketing