Scott Zaretsky

Senior Executive Producer Creative @HSAD North America

Englewood Cliffs, KR

EXECUTE on multiple mediums (incl. high-profile Broadcast, 2D, 3D, VFX, Print, Experiential, Social, OOH, Retail, Live Action, Digital Content, and Guerilla Disruptive platforms) for LG’s consumer and B2B brands utilizing significant budgeting ranges PARTNER with internal and external creative firms, global agencies, accounts, and C-Suite teams to create and manage best-in-industry content and experiences, domestically and globally CO-CREATED and produced LG’s first broadcast docu-series, “The Rivalries,”: a six (6) episode per season partnership with the NCAA and over 36+ Universities driving month-over-month ad revenue growth on LG Owned and Operated AVOD ACHIEVE buy-in across senior level stakeholders and clients to drive long-term strategy and the approval of concepts, pitches, outlines, treatments and scripts, budgets, schedules, and execution for live action, still shoots, case studies, sizzle videos, notable live events (CES, etc.), commercials, testimonials, and others OVERSEE pedigree celebrity talent (John Legend, Jennifer Lopez, Shawn Mendes, et. al) and leading agency negotiations, media strategies, and all production logistics through deliverable phases DIRECT and engage multiple teams by overseeing the strategy, yearly budgets, implementation and daily production and project management plus operations of a fully-staffed onsite/offsite editing suites, studios, and VFX post production facilities EXHIBIT YOY departmental growth by streamlining efficiencies and cementing LG’s status as an industry content leader INSPIRE, UNITE, and MENTOR Junior team members by managing performance reviews, one-on-one development, and workload balancing

Emerson College

BS