Scott Woodruff

About Scott Woodruff

I am a data-driven, revenue-focused marketing leader. I develop integrated marketing campaigns that focus on providing customers with a personalized experience from awareness to purchase and beyond into customer expansion.With over 15 years of marketing experience, I have had the opportunity to refine my skills in creating messaging, positioning, tactics, and strategies that attract the right customers at the right time, resulting in company and revenue growth. In my free time, I enjoy spending time with my family and camping outdoors.PROFESSIONAL CAREER HIGHLIGHTS:Drove over $32 million in pipeline by developing and launching highly targeted ABM campaigns.Increased website conversion rate by 17% through implementing thorough A/B testing strategies.Developed and launched a comprehensive content marketing plan that grew site traffic by 115% YoY.Improved lead generation 83% by working cross-functionally to build a full-funnel marketing strategy.EXPERTISE: ABM (Account-Based Marketing), digital marketing, content marketing, growth marketing, search engine optimization (SEO), search engine marketing (SEM/PPC), social media management, email marketing, conversion rate optimization (CRO), A/B testing, brand development, demand generation, inbound marketing, digital analytics, team building, budgeting, advertising, promotions, communications, campaign planning, and management

Experience

1. Director of Global Campaigns & Abm

   Cornerstone OnDemand

   Mar 2024 — Present

   Cornerstone powers the future-ready workforce with a next-generation talent experience platform designed to unite technology, data, and content and inspire a work environment of growth, agility, and success for all. Cornerstone serves over customers and 140 million users and is available in 180 countries and 50 languages.

Education

• Brigham Young University

  Bachelor of Science - BS, Management

• Arizona State University

  Master of Science - MS, Business Administration (MBA)