Scott Woodruff

Account Manager @S&P Global

Boulder, CO

Managed the digital advertising execution for large retail brokers and financial institutions • Performed and executed media negotiations, customer segmentation strategies, data modeling and programmatic media buying • Managed the creation and development of display and video advertisements • Worked collaboratively with clients, digital agencies and creative agencies to execute on a client’s digital strategy and at the same time optimize these strategies while in flight or taking into consideration market events • Responsible for all placement tag creations with a focus on accuracy and flawless execution so that all 3rd party tracking and goal pixels are firing as expected • Worked to troubleshoot any creative ad serving issues, while at the same time performing QA checks as needed

Fort Lewis College

BA, Finance