Scott Wolf

Experience

1. Regional after Sales Marketing Specialist-volkswagen of America

   Volkswagen Group Of America

   May 2018 — Present · Dallas-Fort Worth, TX, US

   Support and collaborate with the Regional Service & Parts OEM Field management in ensuring Local Area direction compliments Regional/National strategies and direction.• Responsible for leading all Local Area relationships as it relates to after sales execution, maintenance, reporting and meetings within the regions.• Lead consistent flow of communication between corporate teams, regions, FOM\'s, agencies and dealers.• Provide day-to-day leadership and direction to all local advertising, communications, events & promotions in the attainment of brand image, and corporate after sales objective and goals. • Ensure Marketing IQ delivers effective and results driven support to the Region’s Local Area markets.• Develop regional marketing & media plans with respective advertising & media agencies, under the direction of the OEM’s corporate after sales team, in connection with the Fixed Operations Managers. Coordinate annual/quarterly/monthly planning sessions ensuring alignment with national/regional strategies. Ensure all communications & advertising efforts strategically support and are fully integrated with national marketing campaigns. Lead sourcing of relevant data, metrics, and industry data to educate dealers, regions, and FOMso Track and analyze metrics for the regions, FOMs, and dealers. Provide feedback to the corporate, region, field teams, dealers, and agencies. Lead monthly updates and communications via Regional Webinar/Call; coordinate with agencies and the region to localize key messages, updates, strategies and media/national advertising plans.• Facilitate iterative process to ensure the flow of information and feedback is consistent and ongoing between the dealers, the regions, and OEM corporate.o Visit and network with dealers and FOMs.o Provide consistent communication to Fixed Operations Managers regarding Marketing strategies, co-op spend utilization & marketing.

Education

• Invalid9380

  Business/Administration

  1987 — 1990

Skills

• Business-to-Business (B2b)
• Sales
• Business Development
• Lead Generation
• Salesforce.com
• Sales Management
• Leadership
• Saas
• Key Account Management
• Solution Selling
• Advertising
• Cold Calling
• B2b
• Management
• Sales Operations
• Customer Retention
• Customer Service
• Selling
• Account Management
• Product Development
• Profit
• Marketing
• Customer Satisfaction
• Automotive
• New Business Development