Scott Williamson
Chief Executive Officer @Magic Little Giants Ltd
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WORK HISTORY
Chief Executive Officer @Magic Little Giants Ltd
Poole, GB
EDUCATION
Heriot-Watt University
Bachelor of Arts (B.A.), Leisure Management
SKILLS
ABOUT SCOTT WILLIAMSON
I am a Global Marketing Director and Consultant with extensive experience of the entertainment and sports industries. Prior to opening my consultancy, I worked for Merlin Entertainments Plc for fourteen years where I marketed a range of existing attractions before taking on a global director position to develop highly effective marketing strategies for the launch of 39 new attractions.My strategies include the ability to position attractions prominently in the press and on major TV channels around the world. I’m also skilled in social media where I can ensure an event or attraction is trending #1 on Twitter prior to opening. I have developed data-driven tools to plan and evaluate marketing activities. In addition, I am skilled at pricing strategies and revenue assessments.In sports and entertainment, customers are first. If they enjoy the experience, they return and also recommend the venue to others. Important interests include sponsors and partners for mutually beneficial initiatives. With my internal teams, good leadership ensures they are enthused and empowered to deliver the kind of excellence that grows membership, ticket sales and revenues.
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